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Do's and Dont's of Sponsorship - UPDATED

March 22, 2019

You may remember that I did a post like this a few years was SO well received that I thought I would write an updated version, to include some of the things I have learnt since the last blog was published!


Equestrian sport is expensive, it just is, no matter what way you do it, so it's not surprising that more and more riders, both amateur and professional, are looking for sponsorship. Here are some tips, as well as Do's and Dont's.



  • Choose a company who fits with your values.

  • Put your sponsor's goals at the heart of your initial application

  • Know what the company actually does - this might seem obvious but I have had so many emails that don't seem to have a clue!

  • Mention products of theirs that you already use and love.

  • Build a relationship first, ask for sponsorship second - Think about blogging. If I can manage it, anyone can! If you like certain products and companies, write about them! Get noticed by the companies you love, your name will stick in the back of their minds...

  • Work hard for your sponsors, you get out what you put in.

  • Have an active social media - If you don't have a website/horse specific social media yet, create one. Take some time building it up. Social Media and an online presence is so important to companies these days, it's how everyone in the equestrian industry engages nowadays. Facebook and Instagram and probably the biggest and therefore most useful social media platforms to utilise.

  • Be polite and kind

  • Be authentic

  • Make your application different, right now video is HUGE, why not show companies how engaging you can be with a fun and info